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Dare Back to School

Dare Back to School Display

Back to School is an important window in Dare's marketing calendar and they were looking for a large, yet scaleable, merchandising display.
With peanut free snacks being mandatory in most schools, the messaging focused on the lunchbox friendly aspect of their snacks. And since the Bear Paws products were the big push, I worked with an illustrator to bring the bear to life. With imagery that attracted children, messaging that appealed to Mom, and a scaleable footprint that pleased merchants, this display was a big hit.

 

Header Card + End Unit

Base Wrap

Assembled Display