Yojoki Tea
Anne-Marie Onn
This is a beautiful identity system for a Japanese brand of tea called Yojoki Tea. The creative process for this project began by researching the ancient Asian tea culture using oldest Japanese specialty tea book from, Kissa Yōjōki (喫茶 養生 記) ” be healthy through tea” written in 1211.
The ideas inspired by the book’s content became the guiding concept behind the identity system. The brand uses lots of white, within a context filled with handmade textures, shapes, floral elements and kanji script – one of the first writing systems. The concept of luxury is inherent to the product which comes alive through subtle printed finishes and high-quality materials.
